A New Form
of Energy

Clean energy technology is disrupting the status quo, and Clean Energy Trust is fueling the revolution. We're constantly evolving to anticipate the needs of our new energy landscape, and our new brand is reflective of that growth. This is the new face of Clean Energy Trust.

Clean energy technology is disrupting the status quo, and Clean Energy Trust is fueling the revolution. Our mission to empower the most innovative solutions in clean energy uses a dynamic approach that sets us apart. Clean Energy Trust is building a platform for sustainable change by investing in promising startups, accelerating clean tech commercialization and advocating for smarter energy policies. We’re constantly evolving to anticipate the needs of our new energy landscape, and our new brand is reflective of that growth.

The process of rebranding Clean Energy Trust offered an opportunity for us to study our core mission and vision, and determine the best way to express that message to the world. We’re thrilled to have an expressive, exciting new website and appealing promotional material, but the overarching goal was to create a visual experience that communicates who we are and our values. Clean Energy Trust is at the forefront of innovation and technological breakthroughs, and we wanted a brand that portrayed the multifaceted role we play in today’s energy ecosystem.

An excellent team guided our metamorphosis; we partnered with two of Chicago’s most creative and talented design firms to bring our vision to life. Someoddpilot, a Wicker Park based branding agency and design studio, shepherded our rebranding adventure. Their conceptual skills and technical expertise culminated to produce a vivid, interactive experience that tells the Clean Energy Trust story. In additional to our branded materials, we wanted to create a visual experience for the 2015 Clean Energy Challenge. Studio 424, an established partner who collaborated on Clean Jobs Illinois with us last year, was essential to this endeavor. They took the conceptual ideas and brought them into physical form, transforming Venue SIX10 into a clean energy portal. Both of these organizations are exceptional, and working with them has been an outstanding experience.

We’re excited for the future of Clean Energy Trust, and for all of our partners and programs who share in the mission to empower and inspire innovation. Welcome to the new Clean Energy Trust.

 

By Emily Achler | April 13, 2015